Apple IOS 14 is upsetting Facebook

 Facebook is getting upset with Apple. The new update going to Apple iphones and ipads this autumn will bring in new privacy features. Apple has been using privacy as a key differentiator of it's smartphones for some time. It has told the FBI that it can't hack it's own encryption. It says that it's imessage service is end to end encrypted. It has biometric access to devices via touch id or face id. This is in contrast to Google's Android where you do a deal with Google that for free services your data is used to deliver advertising.

Facebook adopts the same model. Your data is provided to advertisers. The Facebook app on smartphones tracks you. So if you have been searching the web for a new pair of trousers you suddenly find that Facebook is sending you deals for trousers on your feed. Tracking means that Facebook can tell advertisers what you are interested in. Its creepy and amazing simultaneously. 

With IOS 14 for the iphone each app will ask you if you want to be tracked. Say no and Facebook doesn't know what you want and will send you random adverts rather than targetted ones. According to Facebook it fears a reduction of 50% in its ad revenue because people will not consent to be tracked when they are asked. 

Privacy. The battleground Apple is choosing to fight for it's customers.  



Comments

Post a Comment

Popular posts from this blog

Powershell Symlink to Onedrive

Image
I have more than one PC. To be precise, and overly pedantic, 3 Windows 10 laptops. All are slightly different and of various ages. One I use with a Windows 10 Insider Build to keep up with the next thing coming down the pipeline. On each, I do a bit of Powershell . Powershell is the latest generation of Windows command line tools. The Linux enthusiast would look down on the Windows command line of whatever generation but Microsoft has always provided command line tools. In the early days MSDOS was a command line OS. It did little but create directories (folders), copy, move or delete files. It ran “command.com” which some said was just a basic file system manager and way of loading programs into memory. It wasn’t difficult to disagree. Developers brought out alternatives to this such as 4DOS , literally “for dos”, by JP Software . They also produced 4NT, which enhance the Windows NT command processor and 4OS2. The latter was for the IBM OS2 Operating System of the late 80s and ea
Read more

Being progressive rather than universal

Image
Microsoft was not short of ambition for its tiled interface and One Windows strategy . Microsoft was doing what no other tech firm had done - uniting mobile to desktop/laptop PCs in one experience. Apple had two OSs available - IOS for phone/tablet and OSX for its desktop/laptop users. They were different and had different interfaces. Google had two OSs - Android for phone/tablet and ChromeOS for its Chromebook devices. Of course, even One Windows doesn't mean exactly the same OS but it does mean components have such similarity that the interface appears the same to users and, with little modification, apps can run on all platforms. Unfortunately, the app platform UWP (Universal Windows Platform) was hobbled from day one. Microsoft had a poor quality application store, ever-changing developer tools and standards and a Store that only worked (on the PC side) for Windows 8 and latterly Windows 10. While people used legacy versions of Windows such as Windows 7 and XP t
Read more

Identity as the new security boundary

 Not so long ago a PC was safe behind a firewall. The idea was that the physical infrastructure of a network would be enough. Anti-virus and anti-malware products sat on PCs to protect users. Then hybrid working came along. Digital nomads who could connect to networks from anywhere. New startups had users connecting to web based applications. People were bringing their own devices, tablets, phones, projectors and so on into the workplace. Security has now started looking at people. Microsoft call this zero-trust. You don’t just trust someone because they can login. You have systems that secure identity itself. There are three steps to identity security.  1.The credentials that give you authorisation. For most people this is an account identity and password. Often the identity is an email address or some public identity. This leaves the account secured by password. The strength and complexity of the password protecting authentication. 2. Authorization is the next step. What you can a
Read more