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It could be an extinct beast like an elephant . A rock band . However, in the weeks following Elon Musk's takeover of Twitter , it is known for being a Twitter-like social network. Twitter follows in the line of social media companies run by billionaires. Meta , the parent company of Facebook, Instagram and WhatsApp, is the plaything of Mark Zuckerberg. It has billions of users. By comparison, Twitter is the small network with just 300 million. Elon Musk paid $44 billion for Twitter. What has followed has been chaos. Highly individual CEOs often leads to eccentric decision making. Some would say decisive decision making.  Some users have Twitter have decided that looking for an alternative social experience is now required. One option is the social network called Mastodon . If you sign up, you get a similar experience to Twitter. Without the advertisements. Signing up may be the first complexity.  With most traditional social accounts, you are signing up to a single entity. Mastodo

There used to be some certainty in the PC market. Microsoft and Windows would have a share of the market north of 90% and the rest would struggle at low single figure digits.  That was the rule. Columnists would rank the Mac below that of PCs because of sales. Everyone had a PC. Everyone used Windows. Macs were too expensive, too incompatible, too niche.  The world went mobile. The device in your pocket was your PC. Consumers gravitated to Google and Apple's mobile environment. The PC became one of the minority citizens in the consumer world. Microsoft withdrew from much of the consumer market to concentrate on enterprise products.  Apart from the pandemic years PC sales have had a steady decline. Retail has reduced the space in electronics stores for the PC. Several traditional electronics stores have gone out of business. Meanwhile Apple have upped their retail offering. Apple Stores and sales points within stores have made the Apple buying experience superior to the lines of dif

Elon Musk , the new CEO of Twitter , isn't short of ambition. He wants his new purchase to be an everything app. Right now, it is a something app. It's a microblog with 280 characters for a posting. Each posting is referred to as a tweet. Each post is supposed to be answering one question - what is happening? Musk isn't thinking of something new. The Chinese app WeChat , created by the megacorp Tencent , is exactly that for the Chinese market.  WeChat started with Instant Messaging. It then evolved. Now it's also a bank, online shopping, personal payment system, food delivery service and more. It is an essential daily app for most Chinese citizens. Can Musk bring the concept to the west via Twitter? He seems to want to. Twitter's current selling point is that it is a place for news, brands, journalism, and speech. It would take a lot to increase usage to a tipping point where it becomes an everything app for every consumer. Most consumers are happier with different