Big Theatre and new strategy
One of the fun things we get every year is the production values of Apple Events. Originally these were presentations with Steve Jobs. Back in time, whether it was iPod or the first iPhone, it was just a series of slides and commentary from the CEO. Jobs also had the "one more thing" moment. In an almost casual way, he would announce a significant product. There are compilations of these on YouTube. Central to the last few years has been the announcement of the latest iPhone. It was, for a long time, reassuringly expensive. Not at all affordable. However, Apple is unlike Android in a good way. The software updates mean that old iPhones keep going and going. In 2022, Chris Evans, the actor who played Captain America, said on social media that his iPhone 6 had died. That is a seven year old device. iPhone is difficult to repair, is security locked that creates vast amounts of ewaste, but it is long living. This means that "cheap" Android devices are now outnumber