Into the Metaverse
Meta , the company formally known as Facebook, wants to be the company of the metaverse. It is claimed that the metaverse is the next evolution of the Internet. A new parallel world. It is slightly unclear what this world is right now. The founder of Facebook, Mark Zuckerberg, has suggested it could mean creating a virtual “home” and rooms to meet and connect with friends. A place of virtual work meetings. A place to attend music concerts without the effort of leaving your sofa. The first issue I have is the business model of Meta and the second is privacy. They are linked. The business model of Meta is that they make money via targeted advertising. Traditional advertising, of the non-targeted variety, is all about advertising with broad appeal. The advertiser knows very little about you. The Meta (Facebook) model is to know more about you than you might know about yourself. After browsing the Internet to buy a new bed you might log onto Facebook and find you get adverts about beds.