The Mac value proposition

 Windows has been my daily productivity choice for years. The range of devices, prices, specifications and the operating system has been a compelling choice. Most people don't really choose Windows as an operating system. They need to use Microsoft services, Outlook or Office. They are given their PC by their employer or perhaps buy on price.

A small group of people, measured in millions, choose an operating system specifically, and think a lot about features and capabilities. Price is also a factor.

Recently I bought a M1 MacBook Air. An Apple product running macOS Monterey. I can still run Microsoft Office applications, there are Mac versions. However, I strongly believe that the future of computing in the home is mobile devices running on power efficient processors with long battery life. This is where the Mac and it's M1 processor is sitting right now.

There are other factors. While I still use Windows at work the operating system is becoming a mess. The look and feel with Windows 11 has improved. The problem is that it never takes long to find old clunky legacy menus and, the worst of all, the decades old "control panel". The other problem is that in order to make Windows 11 more attractive to most users you find the loudest power users moan about the features they use being buried.

Microsoft has done a lot to make Windows better but it still relies on the Intel chipset. Only now is Intel addressing it's problem of trying to get its chips to play well with mobile. Microsoft made all the wrong bets with mobile. Its innovative mobile os failed to get traction in many ways. It failed to move Windows into to the mobile world. From maps to music and payments the Microsoft space has been a desert for people sticking to Windows.

Microsoft's business model has done well. The share price for investors has rocketed upwards. Its presence in the business and enterprise cloud computing space is second to none. All of which has made having its own client operating system, Windows, less relevant. I can manage Microsoft cloud services on a Mac. I can run Microsoft applications on a Mac. I can run Microsoft's Edge browser on a Mac.

The Macbook Air I picked up was from the Apple refurbished store. You can save decent amounts of money by going for manufacturer refurbs. Day to day I do use my Mac for personal computing needs right now. Not exclusively. I work in IT and I use Windows every day. From the perspective of a consumer or student the Apple ecosystem of computers, mobile, and services are now compelling.

I don't come at this issue from the perspective of Apple beating Microsoft. I come at this from consumer value in 2021. Price and value being two different things.


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