The Exprience Economy with Apple
Apple are all about experiences. In particular they have retail stores that deliver an experience. The selling of Apple products is all about aspiration to premium quality devices. Like perfume or up market clothes the Apple brand is defined by how you feel about Apple. The other side of this is free stuff. Yes, you can get free stuff from Apple. If you do have a retail store nearby you can sign up to an hour’s training with Apple staff. They do short events about music, using Apple products, photo editing, video editing and mixing music. Of course, it uses Apple products. Whether this be Mac , iPhone , iPad and the rest. However, there is no pressure to buy things. This is soft selling. I signed up to improve my smartphone photography. I use an Android device but I do have an iPad at home. I booked online for one hour of street photography. When I arrived at the store I was asked whether I had brought an iPhone with me. I hadn’t. So I was offered the choice of d