Microsoft goes wholesale
In a private press briefing this week Microsoft CEO Satya Nadella admitted that the Cortana AI was not really winning the personal assistant battle. It wasn’t even in second place. At launch, it was ahead of the competition but a failed mobile platform, stagnation in features and a limited global roll out have left the door for Amazon Alexa and Google Assistant to rule. The Windows 10 update expected in March 2019 is likely to de-couple Cortana from search and potentially allow other personal assistants to live in Windows as equals. The story of Cortana matches other failed Microsoft consumer technologies; Zune music player – Never released globally. Groove music – a service that was called Zune, Xbox Music and then Groove. Never released fully globally and never had a family plan to encourage the use. WindowsPhone – Killed via constant reboots of the operating system and no consistent app ecosystem. Band – the fitness band that was always being repaired by its owners. Ne