3 + 1 = T
Oneplus has been the self-proclaimed "flagship killer" phone maker arising from startup status with the Oneplus One phone 3 years ago. Initially the mid priced phone was promoting itself as having all the features of a premium priced Android phone without the price. While other manufacturers sold through traditional retail Oneplus was a direct seller. Dell began it's PC business this way too as an insurgent in the PC market during the 1980s. The latest Oneplus phone, called the Oneplus 3 was just released in June this year. However surprisingly Oneplus now have a phone called the 3T six months later. Oneplus seems to have destroyed the expected annual upgrade cycle beloved of traditional marketing rules. The price of the new device has also crept up and is now very definitely mid-priced. In the UK you can even get devices on a conventional contract with O2. Very much the opposite of the direct model. What has happened? Oneplus might answer that it is just inn