Iphone day is a moveable annual feast where Apple believers gather at stores worldwide to buy the latest model. Although these days we have the Internet so people should be able to order from home and have it delivered there is a special need for Apple fans to come together. Almost like religious belief.
The new Apple iphone 7 Plus comes in at $749 although this price is masked by the monthly payment plans. In the UK the price has risen due to post Brexit falls in the value of the pound, However mere money wont get in the way of the true believer.
This iphone is not mush more than it’s predecessor. It is always, in the words of Apple, “the best iphone ever”, but it reflects a maturing of the market. The 2007 iphone was revolutionary and made the most important personal computer one you could carry in your hand. The apps ecosystem and the the marketing power Apple had over phone carriers forced combined voice, sms and data plans into affordable tariffs.
We are now 9 years into the iphone revolution and almost everyone who wants, and can afford, iphone in the west has got one. Older iphones are used as “hand me down” phones in families further diluting the market. Apple has quietly upped the spec of less well selling products such as ipad and Apple Watch as well as reducing prices. Its also noticeable that Apple is no longer going to give the number of phones sold on the first weekend as it has every other year. You could just think cynically that Apple dont want to announce because sales are going down but I think the market is simply maturing and iphone is now an evolutionary product rather than revolution.
The annual Apple Day seems now to be something for fans and part of the marketing process. Buyers who need an iphone now should order online. If they want an in-store experience of enjoying shiny new things then wait a few weeks and pop in to feel the love. Queuing in the rain seems something for the fanboys.