Nadella’s First Year
Satya Nadella has now had one year as Chief Executive Officer at Microsoft. Under Steve Ballmer the company became a 'devices and services' organisation. Nadella declared Microsoft was 'mobile first, cloud first'. Notwithstanding the problem of the logical proposition of two things being first I guess changing the mission was the first step to having a 'Nadella Microsoft' rather than a 'Ballmer Microsoft'. Ballmer has also been pretty good at not being some kind of zombie wandering the halls of the old office. He has gone off and used his billions to buy a basketball team. So Nadella has a clear run at the job. Nadella also led the server teams and understood enterprise so he is pretty much part of Microsoft's core income strategy. He has cut through a lot of the Windows 8/8.1 mantra and has re-committed Microsoft to targeting the billion and half users of Windows that didn't upgrade to Windows 8. Consumers can't be forgotten but he needs Win